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Context (chapter 49 - 50):

Inori had just failed her short program in the national juniors competition and didn't qualify for the free skate portion, and so can no longer compete against Hikaru after having lost to her once already in her novice days. Hikaru had waited outside the venue for Inori, and catches her laughing and smiling with her family on the way out. Once Inori spots Hikaru, the mask breaks and she breaks out in tears as she runs away. Hikaru chases after her, and eventually finds her hiding in a bush, where the above scene takes place.

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BrokenEagle98 said in comment #2590085:

Context (chapter 49 - 50):

Inori had just failed her short program in the national juniors competition and didn't qualify for the free skate portion, and so can no longer compete against Hikaru after having lost to her once already in her novice days. Hikaru had waited outside the venue for Inori, and catches her laughing and smiling with her family on the way out. Once Inori spots Hikaru, the mask breaks and she breaks out in tears as she runs away. Hikaru chases after her, and eventually finds her hiding in a bush, where the above scene takes place.

And it's peak

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AlsoSprachOdin2 said in comment #2590079:

How so?

Because the cheek, you can somehow hide it with a mask or long hair. It'll arouse suspicion, but you can try. The ears? The elves in Dungeon Meshi have extremely long ears, so any wound on it is immediately visible, and they'd be extremely difficult to hide, be it under a hood or with a prothesis, like they used after WWI to hide how badly disfigured some people were.
So an ear clipping would be permanent, almost impossible to hide, and you can never recover from it.
I'd have to re-read Dungeon Meshi to be reminded what kind of crime warrant that mutilation, but from the outside, it feels extremely strict.

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FRien said in comment #2590093:
So an ear clipping would be [...] almost impossible to hide

That would be the only difference from a branding. I don't think it's nearly so disfiguring that not being able to hide it is such a big deal.
If the criminal conviction is the issue you might want to hide then I certainly don't think this is an issue of cruelty. Making it easier for criminals to circumvent the whole point of these marks (letting people know that they've been convicted of some serious crime) would just be a way of subverting the intended function of the judicial system. If you don't think people should be able to tell from looking, then it's not the way of marking but the practice of marking in the first place that's the issue.