nanaco (mascot)
The official giraffe mascot of the Nanaco electronic money service operated by Seven & i Holdings in Japan.
Introduced in 2007 to represent the e-money brand. The giraffe shape was chosen because its long neck resembles the numeral “7,” aligning with the “nana” (seven) in “Nanaco.” Her body features a pattern of seven colors, symbolizing the service’s 7-days-a-week convenience.
