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jirai kei
A fashion subculture for "landmine-type" girls that originated in Japan's Kabukichō district and first spread in popularity in early 2020.
Fashion consists of two sides: 量産型 (ryousangata, literally "mass production") - a more mainstream girly style, and サブカル (subculture) - the more alternative and dark variant. Do note that the latter term is also used for alternative fashion in general.
Ryousangata tends to use a lot of pink with some black accents, and often uses frilly blouses, suspender skirts, chokers, heart decorations, bows, platform shoes, and ankle socks.
Subcul jirai, on the other hand, leans towards darker color palettes such as black, grey, red, and white. Layered clothing is common, as are chains, striped patterns, fishnets, leg warmers, track jackets, and boots.
Both sides of the fashion use makeup that accentuates the aegyo sal and gives the face a "sickly-cute" appearance.
Examples
