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himekaji
Style of popular Japanese fashion that evolved from Hime Gyaru - originally being a gyaru substyle, though nowadays it has become detached from gyaru. The name means "princess casual", and it is considered to be a part of the wider umbrella of "girly kei". In Japan, it is also called Kanayan style, after the model who popularized it.
Himekaji uses a color palette primarily consisting of pinks, whites, and tans. Pom pom decorations and fur trims are common, as are rhinestones and floral print. Popular brands in the style include Liz Lisa, DearMyLove, and Ank Rouge.
It is sometimes confused for the ryousangata side of jirai kei.
Examples
