My thoughts on this art was Ronald McDonald was hypnotizing the man or aka the husband by convincing him that he has a happy family, but that's only in his mind.
My assumption why the man was being hypnotized it's because he's the only one that have a decent reaction while the others were not normal and also I believe just by seeing Ronald's hands were on the man's shoulders it's like one of the hypnotize technic do in general.
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