This is based on a recent advertisement by Nissin Foods
In the Ad, a Nissin guy went to a village in Italy, which is said to be the very origin of pasta. That Nissin guy invited local Italians to test their new series of instant pasta, and inquired them whether it tasted like real pasta. But most of the Italians' reaction was just like Roma in this pic.
This is based on a recent advertisement by Nissin Foods
In the Ad, a Nissin guy went to a village in Italy, which is said to be the very origin of pasta. That Nissin guy invited local Italians to test their new series of instant pasta, and inquired them whether it tasted like real pasta. But most of the Italians' reaction was just like Roma in this pic.
...I don't get it. Having a bunch of people basically revolted and insulted that you'd insinuate your product is made of good noodles is supposed to make me want to buy it? Japan, you so weird.
...I don't get it. Having a bunch of people basically revolted and insulted that you'd insinuate your product is made of good noodles is supposed to make me want to buy it? Japan, you so weird.
The final conclusion is: Not a pasta, but it still taste good (just not as pasta)
Also, I think it's an article from many years ago. They have a hypothesis that the younger and more cynical generation reacts better to advertisement where you actually put your product in bad position rather than praising it. Although you still have to make it fun and memorable.
The final conclusion is: Not a pasta, but it still taste good (just not as pasta)
Also, I think it's an article from many years ago. They have a hypothesis that the younger and more cynical generation reacts better to advertisement where you actually put your product in bad position rather than praising it. Although you still have to make it fun and memorable.
This is true.. The younger audience have a tendency to like a more playful approach, and that Nissin ad is clearly aimed at the younger audience, judging from the product's taste itself, and the pasta mascot.. Compared to the more mature audience, which tend to like a more logical and familiar approach and taste.. An effective ad don't necessarily means a good ad, but a good ad is an effective ad..
It mustn't always executed with tons of budgets, nor should it be executed flawlessly.. An effective ads should be memorable, this is an important part, so when the audience hear or see something reminiscent of your ad, it'll bring your brand name/image into your mind instantly.. After that, it's easier for the message you want to convey the audience to be stuck in their mind..
My professor at my university once said to me 'if an ad is executed flawlessly, it'll be a great ad.. But, a very cheesy ad could also be a very effective ad, if it have enough amount of impact to cause a meme, being a viral thing on the net, everybody talks about it, make jokes about it, then it's an effective ad.. You'll know it's an effective ad if many people said "damn, that xxx ad is very cheesy, lol etc" People talk about it, they remembered the brand name although in a joking manner, they make references to your cheesy ad in their daily conversations, is that not a very effective ad?'
I like the ad. If I lived in a country where the product was available, I'd buy some.
Something to be said for the fact that all you really need to sell a cheap-as-dirt product is to get people to think about it. You would not advertise a car like this and expect to get anywhere, but cup noodles? I'd buy some just to see why people were making that face.
that kind of ad actually work for ppl with a curious instinct, like me for example :D i'd curious just why would a product with bad response ad would launch? im gonna try it once to know it <<the ad goals achieved here, to take as many ppl to give it a try. and it might turns out its not as bad as how ppl in ads show, as it probably just a difference of taste culture of other country in seasoning <<at this point ppl already give a try out of curiousity and some who taken a like probably continue to purchase it
This is based on a recent advertisement by Nissin Foods
In the Ad, a Nissin guy went to a village in Italy, which is said to be the very origin of pasta. That Nissin guy invited local Italians to test their new series of instant pasta, and inquired them whether it tasted like real pasta. But most of the Italians' reaction was just like Roma in this pic.
My professor at my university once said to me 'if an ad is executed flawlessly, it'll be a great ad.. But, a very cheesy ad could also be a very effective ad, if it have enough amount of impact to cause a meme, being a viral thing on the net, everybody talks about it, make jokes about it, then it's an effective ad.. You'll know it's an effective ad if many people said "damn, that xxx ad is very cheesy, lol etc" People talk about it, they remembered the brand name although in a joking manner, they make references to your cheesy ad in their daily conversations, is that not a very effective ad?'
My professor said that isn't always the case. She said an ad can be great and memorable, but if it doesn't sell your product then it is a worthless ad. Like the Alka Seltzer "Spicy Meatball" ad failed to actually sell Alka Seltzer's product and ended up just increasing interest in pasta instead. It's well known even today to an extent but you won't remember it for antacids.
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