A Japanese soft drink apparently made from turmeric, infamous for its appearance in a commercial that aired during the original broadcasts of Mahou Shoujo Madoka Magica.
The apparent hilarity of the commercial, and the fact that it drastically contrasted with Madoka's overall atmosphere, contributed to its popularity among fans. Morning Rescue stopped being manufactured in 2011 because of supply chain disruptions caused by the 2011 Tohoku earthquake and tsunami.
