Mori Kei (森系) or Mori Girl (森ガール) is a Japanese fashion style that centers around an appearance that is inspired by living in the woods. It's basic aspects is having an appearance that combines clothing that appears natural, girly, layered, and loose. The loose layers typically hide the body shape and give what is described as a "fluffy appearance" (ゆるふわ).
Clothing of this fashion typically are made of light or loose natural fabrics and normally feature embroidery and lace. For layering, common garments are cardigans, vests, and knit scarves and shawls. Clothing colors are typically an off-white, earth tone, or other natural tones. Floral tones are also sometimes used. Accessories are frequently handmade or vintage.
Makeup and hairstyles are intended to match their natural appearance. Makeup is typically used in minimal style with popular eye shadow options of beige, gold and pink; blush placed high and round; and eyebrows kept thick and natural. Hairstyles frequently feature bangs and braids.
