A Twitter art challenge where an artist draws a character and then removes an article of clothing each time a certain number of likes, retweets, or votes is achieved. Originally created by Scott Malin in June 2021, the format went viral as an art challenge on Twitter in 2022 and beyond.
Many different varieties of the format developed following the original challenge. This tag includes any variety of the format, includes parodies of the trend, giving the character more clothes, changing outfits, or doing other things besides stripping.
In February 2025 a new variant called the Twitter cutting game emerged, which involves cutting off parts of the character's clothing.
In October 2025 a new variant called the kiss meter emerged, which involves characters kissing when a certain number of likes is achieved.
Not to be confused with a strip game, which is where a group of characters play a game with each other and strip as a penalty.
