I guess they´re characters from Anpanman... but the woman in the middle looks like a new character from Bleach, maybe it´s a joke about people having food´s names in their names

Luffink said:
I guess they´re characters from Anpanman... but the woman in the middle looks like a new character from Bleach, maybe it´s a joke about people having food´s names in their names

Actually, she's also a character from Anpanman, named Batako. I believe this is only a joke with Bleach's character design.