The fact that servers of hell are preparing to celebrate the born of what is considered their biggest "rival" makes this pool hilarious.

I'unno, someone who drummed up 'Literally anyone who doesn't follow me goes straight into the pit' is probably their biggest source of income.

Pronak said:

The fact that servers of hell are preparing to celebrate the born of what is considered their biggest "rival" makes this pool hilarious.

Presumably, they are into the consumerism of the event rather than the spiritual qualities.