It's a kid's TV show, though I wouldn't have even recognized it if it wasn't for Yakitate Japan and their obscure allusions to everything. The characters' names are spelled wrong though. I don't know if it's to avoid copyright issues, or supposed to be a little kid talking, or someone with a mouth full of bread (half the characters are apparently made of it), or what. Maybe it's a pun, but if it is I don't get it.