This looks like a meme. I've seen this template a half a dozen times in the last few days.
"Though [apparent action], the truth is, [revealing statement]."
Don't know what to tag it as, though...
As far as I can tell, the closest appropriate meme tag is although_she_hurriedly_put_on_clothes. I'm not quite confident enough to apply it here, though - even for a snowclone, it's pretty far off from the source meme.
