Any better translators, feel free. This is deep in several levels of negatives. 'Mienakereba' - if [you] don't look. "hazukashikunai" - not embarrassing. 'koto mo naku wa nai desu...' - I'm reading this as 'embarrassing thing still not 'not'", so that's where the final translation comes from. Please improve!
If [you] don't look, it's not like it's not still embarrassing...Gochi ni Narimasua popular bit on the Japanese TV show 'Gurunai' where celebrities go out to eat and try to spend $300 on a meal at a high end restaurant - but the one who's furthest away from $300 has to pick up the tab for everyone!