There's a reason hygiene products have a "for men" label. However I suspect it's the same girly branded stuff with a different etiquette. Curse you marketing.
I am somewhat simple with these kind of things. So last month there was a brand of shampoo on sale so I bought a few bottles. The girl at the register gave me one of those "kuso teitoku" looks. Later when I got home, I realized I got a very feminine brand of shampoo absolutely not for men...
It made my hair smell amazing and it felt fabulous.